Wanderlust branding suite

Wanderlust is a concept for a clothing company that sells handpicked garments collected from around the world. The brand focuses on bohemian aesthetic, comfortable wear, and sustainable materials. Wanderlust isn't just about the clothing, but the people they collaborate with around the world. The company believes in telling the stories of their collaborators and customers.

"Clothing can be powerful; it tells a story, and has the ability to make its wearer fall in love with another culture."

 

Term: Fall 2015, MHCC
Tools: Illustrator CC,
Photoshop CC
Process: view here (or below)

Main logo

Main logo

 

Supporting marks

Secondary marks

 

Icons

 


Patterns and colors

 

 
Identity package


Identity package

Opening store advertisement


Opening store advertisement

Shopping bag design


Shopping bag design

Website mockup


Website mockup

PROCESS BOOK: